AI-powered live video
Add real-time intelligence to your streams with Amazon IVS and AI.
The infrastructure for intelligent video
Amazon IVS delivers the stream.
You bring the intelligence.
Combine ultra-low latency video infrastructure with AI models from Amazon Bedrock, AWS AI services, or any third-party provider. Create experiences that respond, adapt, and engage in real time.
AI-powered use cases
Unlock new possibilities
AI participants & co-hosts
Virtual hosts and interactive assistants for real-time sessions.
Real-time style transfer
Transform streams with AR effects and creative filters.
Live translation & dubbing
Captions, speech translation, and AI voice dubbing.
Shoppable live streams
AI product recognition with instant checkout.
Auto highlights & clipping
AI identifies key moments and generates clips.
AI participants & co-hosts
Virtual hosts and interactive assistants for real-time sessions.
Real-time style transfer
Transform streams with AR effects and creative filters.
Live translation & dubbing
Captions, speech translation, and AI voice dubbing.
Shoppable live streams
AI product recognition with instant checkout.
Auto highlights & clipping
AI identifies key moments and generates clips.
AI participants & co-hosts
Virtual hosts and interactive assistants for real-time sessions.
Real-time style transfer
Transform streams with AR effects and creative filters.
Live translation & dubbing
Captions, speech translation, and AI voice dubbing.
Shoppable live streams
AI product recognition with instant checkout.
Auto highlights & clipping
AI identifies key moments and generates clips.
AI participants & co-hosts
Virtual hosts and interactive assistants for real-time sessions.
Real-time style transfer
Transform streams with AR effects and creative filters.
Live translation & dubbing
Captions, speech translation, and AI voice dubbing.
Shoppable live streams
AI product recognition with instant checkout.
Auto highlights & clipping
AI identifies key moments and generates clips.
Intelligent moderation
AI-powered content analysis to protect communities.
Sentiment & engagement
Analyze viewer reactions and chat sentiment.
AI-generated ad breaks
Contextually relevant ads during live streams.
Video understanding
Extract insights and turn video into data.
Intelligent moderation
AI-powered content analysis to protect communities.
Sentiment & engagement
Analyze viewer reactions and chat sentiment.
AI-generated ad breaks
Contextually relevant ads during live streams.
Video understanding
Extract insights and turn video into data.
Intelligent moderation
AI-powered content analysis to protect communities.
Sentiment & engagement
Analyze viewer reactions and chat sentiment.
AI-generated ad breaks
Contextually relevant ads during live streams.
Video understanding
Extract insights and turn video into data.
Intelligent moderation
AI-powered content analysis to protect communities.
Sentiment & engagement
Analyze viewer reactions and chat sentiment.
AI-generated ad breaks
Contextually relevant ads during live streams.
Video understanding
Extract insights and turn video into data.
See it in action
Demos & code samples
Explore reference implementations and live examples
AI video with Decart.ai
Zero-latency video transformation. Mirage LSD delivers instant style transfer with frame-to-frame temporal coherence, while Lucy Edit Live enables prompt-controlled modifications to any element—outfits, backgrounds, objects. Try it live with Amazon IVS Real-time.
Virtual participant
Add AI-powered participants to real-time sessions. This reference implementation shows how to integrate agents that can see, hear, and respond—creating interactive assistants or automated hosts.
- Real-time audio/video synthesis
- Customizable AI personality
- IVS Real-time integration
WebGPU captions
Client-side caption generation using WebGPU acceleration. No server round-trip. Near-instant speech-to-text that runs entirely in the browser for accessible, low-cost live captioning.
- GPU-accelerated in-browser
- Zero server-side cost
- Privacy-preserving
Bring your own models
Flexible AI integration
Amazon IVS can work with most AI providers
Amazon Bedrock
Foundation models from Amazon and leading AI companies through a unified API. Amazon Nova, Anthropic Claude, Meta Llama, and more.
- Fully managed
- Multiple providers
- Enterprise security
AWS AI Services
Purpose-built services: Amazon Rekognition for video analysis, Amazon Transcribe for speech-to-text, Amazon Polly for synthesis.
- Pre-trained models
- Production-ready
- Auto-scaling
Third-party AI
Integrate specialized models from Decart.ai, DeepAR, OpenAI, or deploy your own custom solutions. Mix and match for unique experiences.
- Specialized capabilities
- Custom models
- Partner ecosystem
Real-time and low-latency video infrastructure
Before publish
Filters, effects, pre-processing
Server-side
Transcription, moderation, analysis
Client-side
WebGPU, local inference, overlays
Integrate AI anywhere in your pipeline — IVS handles the video transport.
Why Amazon IVS
Ready for AI workflows
The infrastructure foundation for AI-powered video experiences
Real-time latency
Real-time streams fast enough (<300ms) for natural AI interactions. Process frames, run inference, and respond—all within a fraction of a second.
Global edge network
AWS infrastructure can deliver AI-enhanced experiences worldwide. Low and real-time latency for participants regardless of location.
Flexible processing
Run AI workloads where it makes sense—client-side with WebGPU, server-side with Bedrock, or combine both for the most demanding usecases.
Ready to add intelligence to your streams?
Start with our demos, dive into the documentation, or explore AI models on Amazon Bedrock.